The Challenge: a lack of brand awareness and marketing strategy.
The Solution: a campaign that emphasizes thrifting as an environmentally-friendly solution to fast fashion, while creating a consistent campaign that brings awareness to Buffalo Exchange.
CW: Summer Brainin
OOH
Social Posts
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![Smoke coming out of a sweater with the text "The right way to look smokin' Find your sweater at Buffalo Exchange" over it.]()
Caption:
Your style can be fire without contributing to the fires on this planet. Take action by wearing our pre-loved pieces and supporting sustainable clothing.🌱 Click the link in our bio to learn more about our trade-ins. 🛍️♻️
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![Smoke coming out of a green blouse with the text "Look the right kind of smokin' Find your blouse at Buffalo Exchange" over it.]()
Caption:
Shopping sustainably doesn’t mean you have to compromise your style. You can have the best of both worlds at Buffalo Exchange! Take action by wearing our pre-loved pieces and supporting sustainable clothing. 🌱 Click the link in our bio to learn more about our trade-ins. 🛍️♻️
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![Smoke coming out of a cream color skirt with the text "You'll look smokin' in the right way. Find your skirt at Buffalo Exchange" over it.]()
Caption:
You look good, but you know how you could look even better? By shopping sustainably! Shopping sustainably can elevate your fashion game. 🔥 Take action by wearing our pre-loved pieces and supporting sustainable clothing.🌱 Click the link in our bio to learn more about our trade-ins. 🛍️♻️
