A logo, an identity.

Logos are an essential part of a brand identity. Capturing the essence of a brand through a recognizable visual element is an important process of brand identification.

Logo of Campus Closet. The logo imitates a clothes hanger formed by the words "Campus Closet"

Campus Closet

Campus Closet is a Boston University club that encourages student engagement through free clothing swaps, fostering mindful consumer habits in response to the fast fashion industry.

Jackie Segovia

A visual exploration of my personal logo. Visual elements and iterations, lots of iterations, gave a final product which is representative of me at this point in time.

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